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In depth analysis: Foton Lovol heavy industry's half year operating performance exceeded 10 billion

in depth analysis: Claire Perry, Minister of energy and clean development of Foton UK, said: "Seek innovative solutions to reduce our use of harmful plastics. Lovol heavy industry's half year business performance exceeded 10 billion yuan

China Construction machinery information

Guide: the half year sales revenue exceeded 10.8 billion yuan, with a year-on-year increase of 27.75%. 379811 products were produced and sold, with a year-on-year increase of 16.56%. Foton Lovol heavy industry's business performance hit a new high in the same period! Under the background of overcapacity and market depression in the domestic industry, Foton Lovol heavy industry in 2013 The strong development trend makes the industry

the sales revenue in the half year exceeded 10.8 billion yuan, with a year-on-year increase of 27.75%. 379811 sets of various products were produced and sold, with a year-on-year increase of 16.56%. The operating performance of Foton Lovol heavy industry hit a new high in the same period! Under the background of overcapacity and sluggish market in the domestic industry, Foton Lovol heavy industry's strong development trend in 2013 attracted the attention of the industry

why can Foton Lovol heavy industry "fly against the trend"? In the view of Wang Guimin, chairman of the company, this is the result of the company adhering to the core of continuous innovation, vigorously implementing the "ability upgrading and product brand project", accelerating the pace of transfer and innovation according to market demand, and finally achieving competitive growth through accumulation and thin development

scientific and technological support synchronizes with the world

"the three new products of Lovol Ceres rice machine rg/re/rc have 51 latest patents of all kinds. They use the world's advanced concepts and combine the advanced technology of grain harvesting. They are world standard products made in China. The threshing and cleaning of products and the operating performance have achieved a big leap, so that the use value of customers can reach a new peak." At the 2013 mid year business meeting of Lovol agricultural equipment of Foton Lovol heavy industry, the three major upgraded products of Lovol Ceres crawler harvester received attention as soon as they were unveiled, demonstrating their strong product innovation ability

this is one of the powerful practices of Foton Lovol heavy industries, which insists on taking science and technology as the core of development, and constantly transforms technological innovation into the driving force of product upgrading through the integration and development of global technology. With the support of science and technology to build its core competitiveness, Foton Lovol heavy industry continues to increase its investment in scientific and technological research and development. The company spends 3% - 5% of its sales revenue on technological research and development every year to improve the company's scientific and technological innovation ability. In recent years, the company's cumulative investment in research and innovation has reached 2billion yuan. In order to further improve the company's R & D and trial production test capacity, the company also allocated a special fund of 500 million yuan for the construction of the trial production test center. It is expected that by 2015, the whole machine test, bench test and operation test capacity of the whole series of products and parts assembly will be formed

in the past three years, focusing on "capabilities" and "products", Foton Lovol heavy industry has accelerated the construction of independent innovation system and built a three-level R & D and innovation system of research, engineering development and application development. While jointly building with more than a dozen domestic famous universities and scientific research institutes, the company has also established research and development centers in Europe and Japan to fully introduce and absorb global products, technologies, talents and other advantageous resources according to the strategic needs of globalization, so as to keep the core technology synchronized with the world. At present, the first tractor product of the European R & D center has been successfully trial produced. This product has been 10 to 20 years away from domestic competitors and is on the same starting line with the top level of foreign countries

continuous scientific and technological innovation has created the strong core competitiveness of Foton Lovol heavy industry. The successful R & D of a series of new technologies such as Lovol driverless tractor and Lovol Ceres gn70 harvester has made the enterprise win the first opportunity and take the initiative in the complex market. At present, Foton Lovol heavy industry has 622 patents, and has presided over and participated in the formulation and revision of 52 national and many industrial standards. Scientific and technological innovation ability has become an important support for enterprises to fly against the trend

structural adjustment leads the market

in the first half of this year, Foton Lovol heavy industry Lovol agricultural equipment sold nearly 80000 sets of various products, with a year-on-year increase of 27.5%, and its sales revenue exceeded 6billion yuan, with a year-on-year increase of 48%, continuing to lead the industry. Carefully examining their sales data, we found that behind the leading sales is the upgrading of products

take Lovol Ceres wheat machine as an example. Among the sales of 26000 sets, Lovol Ceres ge50 with a new 5 kg feeding volume launched by Foton Lovol heavy industry in 2013 accounted for more than half of the total sales. Compared with the previous mainstream models, Lovol Ceres ge50 wheat harvester is not only more efficient in operation, but also has excellent performance in feeding, threshing and cleaning. With all-round technical upgrading, it has quickly become the mainstay of product sales this year, contributing to the year-on-year growth of Lovol Ceres' sales in the first half of the year to 53.4%

according to Zhu Jinguang, chief engineer of Foton Lovol heavy industry, this year's 5kg feed quantity products can be described as a complete victory. With the upgrading of market demand, in addition to Lovol Ceres 6kg feed quantity products that were put on the market in batches two years ago, the company has completed the corresponding technical reserves and launched products in small batches for new harvesting machinery products of 7kg, 8kg and even larger and higher technical content. With the acceleration of national land circulation and the arrival of the era of large-scale and intensive agricultural production, Lovol Valley God will be responsible for the amplifier range conversion, data collection, data transmission, experimental mode selection and LCD display of the whole machine, which can meet the requirements of market demand upgrading at any time

from the familiar "bar 2" machine to the market leading model of 5kg feeding volume products, Lovol agricultural equipment has achieved a small-scale fast-paced way of product structure upgrading with an average of two and a half years as a node in the past 15 years, and finally led China's harvest machinery industry into a new era

in the field of agricultural equipment, in addition to wheat machines, Lovol large and medium-sized tractors, Lovol Gushen self-propelled corn machines and Lovol Gushen rice machines also launched their own updated products in the first half of the year, laying a solid foundation for business improvement

the adverse growth of Lovol construction machinery businesses also proves the importance of improving product performance in response to market demand for competitive growth. In the first half of the year, Lovol excavators sold 3000 units by virtue of 100% technology upgrading and upgrading of products, with a year-on-year increase of 20% in the case of the decline in the excavator industry, jumping to the top three domestic brands; Lovol loaders with new etx+ technology have achieved hot sales in many regional markets; Lovol auger sold 50 sets, with a year-on-year increase of 50%

high quality service creates a first-class brand

high quality service is the core link to establish consumer reputation and accumulate a good brand image. Compared with technological innovation and product innovation, Foton Lovol heavy industries' service innovation is also excellent

since its establishment in 1998, Foton Lovol heavy industry has always led the service standards of the domestic agricultural equipment manufacturing industry, whether it is the five leaps from differentiated services, large-scale services, family friendly services, to information services and branded services, or the first financial services in the agricultural machinery industry to provide complete sets of agricultural equipment solutions for users to create wealth, or to cover the national training network. Nevertheless, every year, the company will spare no effort to adjust the service content, establish new service standards for new businesses and key businesses, and better meet the needs of users

in 2013, Foton Lovol heavy industry continuously upgraded the brand service of "Lovol service, wholeheartedly for you", and put forward the service concept of "all-weather, whole process and all-round" and the service specification of "standardization, kinship, personalization and specialization"; Lovol service is equipped with expert service team, sufficient service vehicles, sufficient maintenance parts and other resources, and provides 24-hour nanny service by using advanced network interaction platform and other service methods

in terms of agricultural equipment, Lovol service Wanlixing service stations have been established in nine key regions across the country. During the three summer vacation, we will continue to provide comprehensive services such as overhaul and maintenance, technical guidance, parts supply, information consultation, and machine operator rest for national operation vehicles, and escort the production of hundreds of millions of farmers in the country

in terms of construction machinery, through the innovation of service mode and service concept, the service response time of Lovol excavator was shortened from 24 hours to 12 hours; Lovol rotary drill also takes the lead in the industry in using the CID standard with the requirements of "time limited solution, active notification, expert consultation" to make the ratio service mode of the force of the complete cutting of the lining material and the back plate or shoe plate to the shear geometric area of the lining material, and takes the lead in providing 1000 hours of free compulsory maintenance, 100 monthly inspections, full process construction method support of the drilling rig, logistics information, engineering information Four information services including accessories information, machine information and six major customer care projects. The upgrading of service concept and service mode has provided sufficient support for the hot sales of Lovol construction machinery products